Funnder
Funnder is an AI-powered communication platform that helps businesses respond faster, qualify leads, and never miss a customer. The product is feature-rich — voice agents, real-time responses, multi-channel integrations. The challenge was making all of that feel simple to someone who just needs it to work.
Role
Wireframing, UI Design, Visual Asset Creation
No app. No assets. Start from scratch.
At the time of the project, the platform wasn't live yet — which meant there were no screenshots, no UI to pull from, no existing visuals to work with. Every image, mockup, and illustration had to be created from the ground up, designed to match the client's vision of how the product should look and feel.
Structure before visuals
The project started with wireframes and a full sitemap — mapping out how users would move through the site before a single visual decision was made. The platform covers multiple features, industries, and channels, so the navigation needed to be clear enough that any type of business could find what was relevant to them without getting lost.
A detail-oriented founder
The founder had a specific vision and wasn't shy about it. The project involved close, ongoing collaboration — working through rounds of feedback to get the details right. That level of attention is demanding, but it's also what pushes the work to a higher standard. The final design reflects both the brief and the back-and-forth that sharpened it.
The result
A complete website across 10 pages — homepage, pricing, checkout, how it works, AI agent feature, industry pages, solution pages, and about — all designed with the same visual language and level of detail. Every page makes the product feel approachable and gives the right audience a clear reason to take the next step.
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